Privacy policy
Last updated: June 16, 2026
Privacy Policy
Wedding Cam operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the “Services”). Wedding Cam is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. It also explains your rights under applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.
For the purposes of applicable data protection laws, Wedding Cam is the controller of your personal information. This means that we decide why and how your personal information is processed. Our contact details are set out at the end of this Privacy Policy.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, disclosure, and other processing of your personal information.
Please read this Privacy Policy carefully so that you understand how we process your personal information and your rights in relation to it.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that is anonymous or has been de-identified so that it cannot identify or reasonably be linked to you.
Depending on how you interact with the Services, we may collect or process the following categories of personal information:
Contact details, including your name, address, billing address, shipping address, phone number, and email address.
Financial and payment information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details. Payment information may be processed by our payment processors and service providers.
Account information, including your username, password, security questions, preferences, and account settings.
Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, and information about your past transactions.
Communications with us, including the information you provide when you contact us, make a customer support enquiry, respond to surveys, or otherwise communicate with us.
Device information, including information about your device, browser, network connection, IP address, device identifiers, cookie identifiers, and other online identifiers.
Usage information, including information about how and when you interact with or navigate the Services, pages viewed, links clicked, search terms, and other information about your use of the Services.
Marketing and advertising information, including your marketing preferences, your interactions with our marketing communications, and information used to help us understand the effectiveness of our advertising.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, including when you create an account, place an order, use the Services, contact us, sign up for marketing, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you visit or use the Services, and through cookies and similar technologies.
From Shopify and our service providers, including where they provide hosting, payment processing, analytics, advertising, fraud prevention, fulfilment, shipping, customer support, cloud storage, and other services to us.
From partners and other third parties, including advertising partners, social media platforms, delivery providers, payment processors, and other third parties that help us provide, market, improve, and secure the Services.
How We Use Your Personal Information
We use your personal information for the purposes described below.
Providing, tailoring, and improving the Services. We use your personal information to provide the Services, process your payments, fulfil your orders, arrange shipping, process returns and exchanges, manage your account, remember your preferences, provide customer support, enable reviews or other interactive features, and create a more tailored shopping experience, such as recommending products related to your purchases or interests.
Marketing and advertising. We use your personal information to send you marketing, advertising, and promotional communications by email, text message, post, or other channels where permitted by law. We may also use personal information to show or support online advertisements for our products or services on the Services or on other websites, including advertisements based on items you have viewed, purchased, placed in your cart, or otherwise interacted with.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, prevent, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect the Services, protect our rights and the rights of others, and maintain the security of our systems.
Communicating with you. We use your personal information to respond to your enquiries, provide customer support, send service messages, notify you about your account or orders, and maintain our business relationship with you.
Legal and compliance purposes. We use your personal information to comply with applicable laws, regulations, legal obligations, and lawful requests, including tax, accounting, consumer protection, regulatory, law enforcement, and other legal requirements. We may also use your personal information to investigate or participate in potential or actual litigation, civil discovery, or other legal proceedings, and to enforce or investigate potential violations of our terms, policies, or rights.
Lawful Bases for Processing
We process your personal information only where we have a lawful basis to do so under applicable data protection law. Depending on the purpose and context of the processing, we may rely on one or more of the following lawful bases.
|
Purpose of processing |
Categories of personal information |
Lawful basis |
|---|---|---|
|
To process and fulfil orders, take payment, arrange delivery, handle returns and exchanges, provide customer support, and manage your account |
Contact details, financial and payment information, account information, transaction information, communications with us |
Performance of a contract with you, or steps taken at your request before entering into a contract |
|
To operate, maintain, tailor, and improve the Services |
Contact details, account information, transaction information, device information, usage information, communications with us |
Our legitimate interests in operating, improving, personalising, and developing our business and the Services |
|
To send service messages about your account, orders, returns, exchanges, security, or other non-marketing matters |
Contact details, account information, transaction information, communications with us |
Performance of a contract with you; compliance with legal obligations; and our legitimate interests in providing effective customer service and keeping you informed about the Services |
|
To send marketing communications |
Contact details, marketing and advertising information, transaction information, usage information |
Consent, where required by law; or our legitimate interests in marketing our products and services where permitted by law, including where the soft opt-in applies |
|
To use non-essential cookies and similar technologies, including analytics, advertising, and personalisation cookies |
Device information, usage information, marketing and advertising information |
Consent, where required by law |
|
To show or support personalised advertising |
Device information, usage information, transaction information, marketing and advertising information |
Consent, where required by law; or our legitimate interests in promoting our products and services where permitted by law |
|
To detect, prevent, and respond to fraud, abuse, security incidents, and unlawful activity |
Contact details, account information, transaction information, device information, usage information, communications with us |
Our legitimate interests in protecting our business, customers, systems, and Services; and compliance with legal obligations |
|
To comply with legal, tax, accounting, regulatory, and consumer protection obligations |
Contact details, financial and payment information, transaction information, communications with us |
Compliance with legal obligations |
|
To establish, exercise, or defend legal claims, enforce our terms and policies, and respond to legal process |
Contact details, account information, transaction information, device information, usage information, communications with us |
Our legitimate interests in protecting and enforcing our rights; compliance with legal obligations; and, where applicable, the establishment, exercise, or defence of legal claims |
Where we rely on legitimate interests, our interests include operating, managing, securing, improving, and promoting our business and the Services; understanding how customers use the Services; preventing fraud and misuse; protecting our customers, systems, and rights; and managing legal, regulatory, and business risks. We only rely on legitimate interests where we consider that our interests are not overridden by your rights, freedoms, or interests.
Where we rely on consent, you may withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before it was withdrawn.
Cookies and Similar Technologies
We use cookies and similar technologies to operate the Services, remember your preferences, understand how visitors use the Services, personalise content, support advertising, and improve the Services.
Some cookies are strictly necessary for the Services to function and do not require consent. These may include cookies used to enable core website functionality, maintain security, process orders, remember items in your cart, or provide services you have requested.
Where required by law, we will obtain your consent before using non-essential cookies or similar technologies, including analytics, advertising, and personalisation cookies. You can manage your cookie preferences through the cookie controls made available on the Services. You may also be able to manage cookies through your browser settings, although disabling some cookies may affect how the Services function.
Marketing Communications
We may send you marketing communications where you have consented to receive them or where otherwise permitted by law. This may include circumstances where you have purchased goods or services from us, or negotiated with us for a purchase, and we market similar goods or services to you, provided that you were given a clear opportunity to opt out when your details were collected and in each subsequent marketing communication.
You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us using the details below. You can opt out of text message marketing, where applicable, by following the instructions provided in the message or by contacting us.
If you opt out of marketing communications, we may still send you non-marketing communications, such as messages about your orders, account, customer service enquiries, security, returns, or other transactions with us.
How We Disclose Personal Information
We may disclose your personal information to third parties where necessary for the purposes described in this Privacy Policy, where permitted or required by law, or where you have directed us to do so.
We may disclose personal information to Shopify, vendors, service providers, and other third parties who perform services for us or on our behalf, including IT management, website hosting, payment processing, fraud prevention, data analytics, customer support, cloud storage, fulfilment, delivery, shipping, returns processing, marketing, and advertising.
We may disclose personal information to business and marketing partners who help us provide marketing services and advertise our products and services. For example, we use Shopify to support personalised advertising with third-party services based on online activity. Where required by law, we will obtain your consent before using or disclosing personal information for targeted advertising involving non-essential cookies or similar technologies.
We may disclose personal information where you direct or request us to do so, or where you consent to the disclosure, such as where necessary to ship products to you, process payments, connect with social media widgets, or use login integrations.
We may disclose personal information to our affiliates or otherwise within our corporate group, where applicable, for purposes consistent with this Privacy Policy.
We may disclose personal information in connection with a business transaction, such as a merger, acquisition, financing, reorganisation, sale of assets, insolvency, or similar transaction. We may also disclose personal information to comply with legal obligations, respond to lawful requests, enforce our terms and policies, protect or defend the Services, protect our rights, and protect the rights, property, or safety of our users or others.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide, support, protect, and improve the Services.
Information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the country where you live, in order to provide, support, protect, and improve the Services.
In addition, to help protect, grow, and improve our business, we may use Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with Shopify.
In some circumstances, Shopify may process personal information as our processor. In other circumstances, Shopify may act as an independent controller for its own purposes, including where Shopify determines the purposes and means of processing. Where Shopify is responsible for processing your personal information, Shopify is responsible for responding to requests to exercise rights in relation to that processing.
To learn more about how Shopify uses personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users and the Shopify Privacy Portal at https://privacy.shopify.com/en.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites or platforms that are not affiliated with or controlled by us, you should review their privacy notices, security policies, and other terms.
We are not responsible for the privacy or security practices of third-party websites or platforms, or for the accuracy, completeness, or reliability of information found on them. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of the Services or by users of those third-party platforms.
Our inclusion of links to third-party websites or platforms does not, by itself, imply any endorsement of their content, owners, or operators, except as disclosed on the Services.
Children’s Data
The Services are not directed at children, and we do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us using the details below so that we can take appropriate steps, which may include deleting the information.
Security of Your Information
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. However, no security measures are perfect or impenetrable, and we cannot guarantee that personal information will always remain secure.
Information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other access details with anyone else.
Retention of Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain your account, comply with legal obligations, resolve disputes, enforce contracts and policies, protect our rights, and maintain appropriate business records.
The period for which we retain personal information depends on the nature of the information and the purpose for which it is processed. For example, we may retain order and transaction records for as long as needed to comply with tax, accounting, consumer protection, and legal recordkeeping obligations. We may retain account information for as long as your account remains active and for a reasonable period afterwards. We may retain customer support communications for as long as necessary to respond to your enquiry and maintain appropriate business records. We may retain marketing preference records for as long as necessary to record your choices and respect your opt-out or withdrawal of consent.
When personal information is no longer needed, we will delete it, anonymise it, or otherwise handle it in accordance with applicable law.
Automated Decision-Making and Profiling
We may use personal information to personalise your shopping experience, recommend products, support advertising, and understand how customers use the Services. However, we do not use your personal information for solely automated decision-making that produces legal effects concerning you or similarly significantly affects you.
International Transfers
We may transfer, store, and process your personal information outside the United Kingdom, including where Shopify, our service providers, technology providers, hosting providers, payment processors, delivery providers, or other partners are located outside the UK.
Where we make a restricted transfer of personal information outside the UK, we will ensure that an appropriate transfer mechanism is in place. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the European Commission Standard Contractual Clauses, or another mechanism permitted by applicable data protection law.
Where required, we will also assess whether the transfer mechanism provides appropriate protection for your personal information.
Your Rights and Choices
Subject to applicable law and certain conditions, limitations, and exemptions, you may have the following rights in relation to your personal information.
You may have the right to request access to the personal information we hold about you and to receive information about how we process it.
You may have the right to request that we correct inaccurate personal information or complete incomplete personal information.
You may have the right to request that we delete your personal information in certain circumstances.
You may have the right to request that we restrict the processing of your personal information in certain circumstances.
You may have the right to object to the processing of your personal information in certain circumstances, including where we process your personal information based on legitimate interests. You have the right to object to direct marketing at any time.
You may have the right to receive a copy of certain personal information in a structured, commonly used, and machine-readable format, and to request that we transmit that information to another controller, where technically feasible and where the right applies.
Where we rely on consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before it was withdrawn.
You can exercise your rights by contacting us using the details below. We may need to verify your identity before responding to your request. We will respond to your request within the period required by applicable law, usually within one month. In some circumstances, we may extend the response period where permitted by law, and we will inform you if we do so.
You may also manage certain choices through the Services, including account settings, cookie preference controls, unsubscribe links in marketing emails, and other tools that we make available.
Complaints
If you have concerns about how we process your personal information, please contact us first using the details below so that we can try to resolve your concern.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office, which is the UK supervisory authority for data protection matters. Information about the ICO is available at https://ico.org.uk.
If you are located in the European Economic Area, you may also have the right to lodge a complaint with your local data protection supervisory authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, you can contact us at:
Wedding Cam Hurst Farm Dairy Lane Crockham Hill England TN8 6RA United Kingdom
Email: arabella@weddingcamco.com
For the purposes of applicable data protection laws, Wedding Cam is the controller of your personal information.